The In MI Downtown is the official podcast of the Michigan Downtowns Association. In MI Downtown features impactful projects and programs happening in downtowns throughout the State of Michigan.
Recently, Spring Lake’s Downtown Development Director, Stefanie Herder, was invited on to the podcast to talk about Spring Lake Sparkle.
The episode “In MI Downtown – Make Downtown Merry, Bright, and Busy” talks about how downtowns need to remain relevant during the holiday shopping season (and beyond) as customers respond to the latest trends and alternate methods. Special events, promotions, and displays contribute to making a downtown merry, bright, and busy during this important season of the calendar. We’ve captured stories from all over Michigan – from Charlevoix to Farmington and Spring Lake to Romeo – that help illustrate the unique opportunity downtown organizations have to attract holiday revelers.