Jubenal Rodriguez Mural


This 16′ x 42′ mural is located on the east side of Brooklyn Bagels Cafe in Spring Lake. It’s a postcard-style mural featuring a classic car and a stamp that says “Buy Local, Live Better”. This is the former location of a Citgo Gas Station.

About the Artist

Kendall College of Art & Design alum Jubenal Rodriguez (’14, BFA Illustration) has been staying busy since graduating, from painting murals to freelance graphic design work.

When asked about his process, Rodriguez says “I love bouncing off ideas with my clients. During brainstorming stages, we not only bond together but this allows for a better understanding of what their vision is. This makes it easier for when I start sketching and picking the right color palette. After the design concept is complete I then bring it to life in Illustrator. What drives the process is knowing that people will vibe with the mural at the end.”

He strives to have a clean and inclusive design style. “When dealing with subject matter, it’s very important to make sure that my ideas feed all types of cultures, ages and moods.”

This is evident in his body of mural work, including his most recent work for The Deck, a beachfront restaurant at Pere Marquette Park on Lake Michigan which has expanded its beach beer garden. The mural features the large, bold and curving custom “Muskegon” lettering in lush green and outlined in cream floating over a sun with lively red and orange rays abounding in the background of the mural. The entire mural radiates summer and the joy of getting out to the beach to soak in some rays after a long winter and a long year. The mural seems to capture the collective excitement of a community coming out of the pandemic’s shadow and into a new season of freedom and fun.